Co-founder leading sales and marketing efforts that achieved robust commercial results in the first 6-months of full-time operations: 8.75x Return on Ad Spend (ROAS), International media acclaim and high-value distribution partnerships. Completed exit earning 19% IRR.

• Co-founder and Investor: Part of the shareholder founder’s majority responsible for setting the strategic direction and building the team.

• Revenue Growth: Defined and executed the go-to-market strategy generating €105K in revenue within the first six months of full-time operations, achieving an impressive 8.75x return on ad spend (ROAS) from a modest €12K consumer-facing marketing budget.

• Brand Building & Creative Excellence: Built the Kanto brand from scratch, transforming the initial product concept into an internationally acclaimed luxury brand, winning the prestigious 2024 MONOCLE Design Award and +15 earned media coverage.

• Strategic International Expansion: Secured an exclusive distribution partnership in South Korea, positioning Kanto as a luxury brand successfully implementing x3 higher consumer price than in the European market, enabling margin expansion.

• Market Penetration: Established strategic brand partnerships with elite hospitality groups like Villa Copenhagen and Guldsmeden Group, enabling them to achieve their mission of exceeding their guest’s expectations.

Promoted twice. Grew the business from £6 million to £10.5 million in revenue by optimizing the value management, negotiating aggressive growth plans, and implementing price increases with customers resulting in margin and market share expansion.

• P&L Management: Responsible for strengthening the P&L and share position of DIAGEO’s market leading portfolio of brands (+50 SKUs) at Salling Group, ALDI & LIDL in Denmark. Annual Revenue £10.5million. Largest P&L responsibility in the Danish team.

• Top and Bottom-Line Growth: Delivered the fastest Net Sales Value +73% vs. PY, Gross Profit +55% & Market Share +3,6PPT customer growth in the market by creating the conditions for a trusting collaborative relationship with the buyers enabling us to develop, optimize and execute robust commercial plans.

• Trade Negotiations: Fully lead and owned the Annual trade negotiations with each customer proactively to beat competition and deliver joint value creation.

• Innovation Pipeline: Secured the most extensive innovation pipeline in-market by identifying customer priorities and matching them to specific DIAGEO propositions: +10 new listings vs. previous trade windows.

• P&L Management: Responsible for strengthening sales of DIAGEO’s Ready to Drink portfolio across Norway, Sweden, and Denmark. Annual Revenue £15million. Grew Smirnoff Ice to become the #1 SKU in Denmark in value and volume share and maintained that position.

• Commercial Planning: Delivered +11% in NSV vs. PY, +4% NSV vs. plan and +10,5 bps in GM% vs. PY through the optimisation of customer plans, active mix management and strategic innovation launches.

• Innovation Pipeline: Accelerated launch of Tanqueray & Tonic in the Nordics by 1 year, enabling the business to win incremental and profitable share by premiumising the convenience segment.

Led marketing and commercial planning to transform Kronenbourg 1664 into the #1 preferred import in Canada, achieving double-digit growth and increasing market share within the declining and saturated beer category.

• Creative Leadership: Delivered on the mandate to develop and launch 2 new Canadian-specific above-the-line campaigns, including TV and digital assets in French and English, a new visual identity system, and an experiential platform. Led multi-round agency pitch processes from brief to execution, managed creative and media agencies and partners (Google & Facebook) contributing to +52% Market Share growth.

• National Brand Programming: Negotiated, planned, and implemented national brand programming with sales directors across 5 regions.

• Innovation Launches: Planned and implemented two major innovation launches, resulting in a +20% lift in value sales and subsequent adoption in European markets.

Led marketing and commercial planning for the growth brands within the Heineken portfolio, a joint venture between Molson Coors and Heineken, balancing both organizations' objectives and growing Strongbow as the #1 cider brand in the country.

•  Strategic Planning: Developed and executed the annual marketing plan, advertising campaign, innovation launch, channel programming (on and off-trade) and strategic reporting for Strongbow Apple Ciders and Newcastle Brown Ale of the Heineken portfolio in Canada.

• Portfolio Road-Mapping: Worked collaboratively with national and international innovation team partners to develop 3- & 5-year long-range growth plans. Implemented Strongbow’s first Canadian product line extension: Gold apple and Elderflower achieving +12% lift in value sales.

• National Sampling Platform: Designed and delivered a National multi-channel mass sampling strategy that reached 36% of the target audience and surpassed the trial target by +22% by leveraging a mobile platform in large scale festivals.

Managed marketing activations and campaign executions for Ogilvy’s major client SC Johnson in Canada.

• Campaign Project Management: Coordinated marketing activations with creative teams, clients, and media partners to ensure seamless execution and impactful results. Accountable for exceeding the OFF® campaign objectives: growing market share +4.6% (vs. +0.4% target)